WHAT DO THE RATINGS MEAN?
company insider holdings, and a percentage of public company insider options.
|Rating||Public assets greater than…|
|G||Wealth indicators found|
|Blank||No match in wealth databases|
HOUSEHOLD INCOME ESTIMATE: The total estimated income for a living unit, incorporating highly predictive individual, household, and geographical level variables.
|$200K - $250K|
|$175K - $200K|
|$150K - $175K|
|$125K - $150K|
|$100K - $125K|
PHILANTHROPIC TAGS: Identifies prospects who are philanthropically active and helps convert them into renewable donors.
|A||Most likely to convert|
|B||Most likely to convert|
|C||Likely to convert|
|D||Less likely to convert|
|E||Least likely to convert|
|X||No known philanthropy|
WHAT DO THE FLAGS MEAN?
|Larkspur||Yes||Affluence indicator to identify high net worth individuals|
|Private company ownership||Yes||Asset indicator|
|NOZA||Yes||Individual is in the NOZA Exact Match database, indicating philanthropy|
|Who’s Who||Yes||Indication of social prominence|
|Public company holdings||Yes||Asset indicator|
HOW DO I GET HELP IF I NEED IT?
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