When importing Direct Marketing Efforts into CRM with an incorrect value for the Marketing Effort name, the following error is thrown: "Batch could not be loaded. The record specified does not exist for this data form." This error is thrown when the created batch is opened and is not obvious for what the error was. This scenario should result in an import error.
Check the marketing effort that was used in the import file and ensure the effort exists in CRM and is not activated.
Steps to Duplicate
Create a Marketing Effort including a Segment and Package.
Create a csv file with Marketing Effort, Segment and Package name.
Use an incorrect value, one that does not exists, for the Marketing Effort name.
Create a import using the CSV file. Set the Marketing Effort Name, Package Name and Segment Name.
Import the file. Note you will not receive any exception despite the "Marketing Effort" doesn't exists.