What attributes are required for the Mailwise Data Enrichment Service

What User Defined Fields are required by the Mailwise Data Enrichment Service
What Attributes are used in the Mailwise Data Enrichment Service
What User Defined Fields are used in the Mailwise Data Enrichment Service

Below is a brief description of each of the attributes created by the various services offered by Blackbaud’s MailWise Data Cleansing Service. 

The Raiser's Edge uses 'Attributes'
eTapestry uses 'User Defined Fields'

Enhanced Service:
NCOA: National Change of Address Register - When a new address has been identified, the original preferred address supplied is automatically copied to alternate address and the “new” preferred address is located on the Bio 1 screen.  Related phone types and numbers remain on the Bio 1 screen.
The NCOA attribute is added to the “new” preferred address.
RE7 - Address Attribute added by this service:  MailWise Address Update
 
Note: Because the NCOA Service retains the telephone numbers and email addresses, additional address information such as Region, Info Source and Address Attributes are not moved along with the remainder of the alternate address information.  If you need these fields included, contact your Account Manager before proceeding with the service.

PAF: Postcode Address File - An address attribute with the values Pass or Fail.
Pass – the address is complete and matches the PAF database
Fail – the address is incomplete when matched against the PAF database
Note1: a PAF Fail does not mean the address is unusable, it highlights that the address may be missing some information, for example if it refers to a block of flats.
Note2: The purpose of PAF is to validate the address, not the residents at that address.

Address Attribute added by this service:  MailWise Address Update

Deceased - Updates the deceased field and date on the Bio 1 and adds an attribute.
Address Attribute added by this service:  MailWise Suppression

MPS: Mailing Preference Service - An address attribute is added to those who would prefer not to receive unsolicited direct mail from companies.
Address Attribute added by this service:  MailWise Suppression

De-duplication - Attributes are added to records which have been found to be duplicates in the file supplied for data cleansing.  The attribute comment contains a number that can be used to “match” the duplicates.  For example the two records with the attribute comment “123” are deemed to be potential duplicates.
Constituent Attribute added by this service:  MailWise De-Duplication


Additional Services:
E-Roll: Electoral Register – Used in conjunction with PAF to create attributes/user defined fields to identify if individual or family registered at the address.
RE7  - Address Attribute added by this service:  MailWise E-Roll
eTap -  User Defined Field added by this service:  MailWise E-Roll

GAS: Gone Away Suppression – GAS address attribute/user defined field is added to records which are found to be registered with any of the “gone away” services used during data cleansing.
RE7  - Address Attribute added by this service:  MailWise Suppression
eTap - User Defined Field added by this service:  MailWise Suppression

PFG Database: Wealth Intelligence – PFG (Prospecting for Gold) MailWise Profiling attributes/user defined fields are added to records to identify if the wealth matching is at individual or family level.
RE7  - Constituent Attribute added by this service:  MailWise Profilng
eTap - User Defined Field added by this service:  MailWise Profilng

BT OSIS – Telephone Number Searching – New phone numbers can be added / appended and existing numbers updated.  Attributes/user defined fields identify if phone numbers have been appended, updated, verified or Ex-Directory.
RE7 - Constituent Attribute added by this service:  MailWise Telephone Update
eTap - User Defined Field added by this service:  MailWise Telephone Update

OSIS TPS – Telephone Preference Service – Attribute(s)/User Defined Field(s) added to identify phone numbers registered with this service.
Constituent Attribute added by this service:  MailWise Telephone Update

Date of Birth – Update to Birth Date field on the Bio 1/Defined Field screen of the relevant constituents.
RE7 - Constituent Attribute added by this service:  MailWise Data Enhancement
eTap - User Defined Field added by this service:  MailWise Data Enhancement

MOSAIC – Attribute(s) added to identify MOSAIC types and groups for household segmentation.
RE7 - Address Attribute added by this service:  MailWise Profiling
eTap - User Defined Field added by this service:  MailWise Profiling


Supplementary Services:
These items can be requested separately or included with the above MailWise Services. 


E-Mail Append -
New e-mail addresses are added to records along with an associated attribute
RE7 - Constituent Attribute added by this service:  MailWise Telephone Update

Mobile Append - 
New mobile numbers are added to records along with an associated attribute
RE7 - Constituent Attribute added by this service:  MailWise Telephone Update

Wealth Snapshot - 
Import ready file supplied to add wealth snapshot information to the constituents.
This information includes, but is not limited to, such items as age band, wealth band, whether a company or PLC director, FTSE 350 company director, Charity trustee, grant making company trustee and so on.
RE7 - Constituent Attributes added by this service:  There are various attributes added by the Wealth profiling.

Environment

 Raiser's Edge
 eTapestry

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