What is Blackbaud Healthcare Analytics for Consumer Marketing?

This article gives a summary on what Blackbaud Healthcare Analytics for Consumer Marketing is and lists frequently asked questions.
Blackbaud Healthcare Analytics for Consumer Marketing is designed to help healthcare marketers uncover who a target patient is by analyzing their emotional, behavioral, and psychographic values towards their personal health and well-being.

Blackbaud has access to one of the data and analytics industry’s most comprehensive databases, processing more than four billion records annually. Powered by that elite set of data, Blackbaud Healthcare Analytics for Consumer Marketing provides actionable insight that identifies your most promising patients and explains how to engage them effectively.

Frequently Asked Questions:
  Consumer Segmentation Solution Sheet.pdf

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